California United Law Group: Building Local Search Visibility & Online Presence

CAMPAIGN IMPACT & GROWTH PERFORMANCE

The Project

Growing an Employment Law Firm's Search Visibility Across Los Angeles

California United Law Group is a California employment law firm serving employees throughout the Los Angeles area. The firm approached Spartacus Systems to strengthen its online visibility, improve local search positioning, expand its search footprint, and generate more opportunities for potential clients to discover and contact the firm online.

The strategy focused on much more than traditional keyword optimization. The campaign combined ongoing content development, search engine optimization, backlink development, local SEO, keyword tracking, Google Business Profile optimization, social sharing, and continued expansion of the firm's online footprint.

At the beginning of the campaign, the website was already receiving some search visibility, but there was substantial opportunity to expand its presence across employment law searches and location-based queries. The May 2026 SEO report established an important early milestone: the website was beginning to become indexed for most of the tracked keywords, giving the campaign a foundation to build broader visibility and stronger local search performance from.

The campaign was designed around several core objectives, including:

• Increase the website's visibility for employment law searches
• Strengthen local search positioning across Los Angeles-area markets
• Expand the site's backlink and referring-domain profile
• Improve Google Business Profile visibility
• Increase website visits originating from local search
• Generate more opportunities for potential clients to contact the firm
• Establish a sustainable SEO foundation for continued growth

The goal was not simply to increase rankings for a handful of keywords. The broader objective was to create a stronger digital presence that could support the firm's visibility across multiple employment law and geographic searches.

Early Momentum

The May 2026 report showed the site entering a stronger indexing phase, with the campaign focused on building the foundation necessary for broader visibility. Over the following months, Spartacus Systems continued developing the site's SEO presence with a strong emphasis on employment law and geographic relevance — and by August 2026, the campaign had produced measurable improvements across several important areas of the firm's online presence.

Building Authority Through SEO

From an Early Foundation to a Much Larger Backlink Profile

One of the clearest areas of progress during the campaign was the development of the site's external authority and backlink profile.

In the May report, Ahrefs recorded approximately:

• 10.8K backlinks
• 921 referring domains

By the August report, those figures had grown substantially:

• 24.5K backlinks
• 1.4K referring domains

That represents a substantial expansion of the website's overall link footprint in just over three months of active SEO work. The growth in referring domains is especially useful because it indicates that the website's presence was expanding across a broader range of external websites rather than simply accumulating links from a limited number of sources.

SE Ranking independently recorded approximately 11K backlinks in the August report, reinforcing the overall expansion of the site's external search footprint across multiple tracking platforms.

Continuous SEO Monitoring

The campaign was supported by regular monitoring through SEO platforms including Ahrefs and SE Ranking. This allowed the campaign to track backlink growth, referring domains, keyword positioning, and local search performance over time — treating SEO as an ongoing growth campaign rather than a one-time optimization project.

The August report also established a continuing roadmap for expanding the campaign through additional lawyer directories, Google review generation, local press releases, and continued search monitoring.

Local SEO Results

Establishing Visibility Across the Los Angeles Area

Local SEO was an important component of the campaign. California United Law Group serves clients across multiple communities in the Los Angeles region, making geographic search visibility particularly valuable — so the strategy incorporated location-focused optimization alongside employment law content.

The August Google Business Profile tracking report demonstrates the strength of this approach. Several tracked searches maintained highly competitive positions, including:

Search Term	August Ranking
Jared Sohn	#1
California United Law Group	#1
Monterey Park employment lawyers	#3
Alhambra employment lawyers	#5
El Monte employment lawyers	#5
Inglewood employment lawyers	#6

The profile also maintained visibility across additional markets including Culver City, Glendale, Santa Monica, West Hollywood, Burbank, Long Beach, Pasadena, and Torrance. This is particularly valuable for a local law firm because it demonstrates visibility beyond the firm's name and into searches that potential clients may actually use when looking for employment lawyers in their area.

A Broad Local Search Footprint

The significance of this performance is that the campaign was not producing visibility around just the firm's brand name. It was building a distributed local search footprint.

For an employment law practice, this means the website has the opportunity to appear when potential clients search for legal assistance based on both Location + Service, including:

• Monterey Park + Employment Lawyers
• Alhambra + Employment Lawyers
• El Monte + Employment Lawyers
• Inglewood + Employment Lawyers
• Culver City + Employment Lawyers
• Glendale + Employment Lawyers
• Santa Monica + Employment Lawyers
• Pasadena + Employment Lawyers

This approach gives the website a much broader opportunity to capture geographically relevant searches across the wider Los Angeles market rather than relying solely on branded traffic.

Google Business Profile Engagement

Turning Visibility Into Direct Client Opportunities

Improving rankings was only one part of the local SEO strategy. The campaign also monitored whether improved visibility was translating into actual interactions with the firm's Google Business Profile.

The August report recorded 311 website clicks and 32 calls generated through the profile during the measured period. The monthly activity chart also showed a notable increase in website clicks during the summer, with 162 website clicks recorded in July 2026 alone. Calls also demonstrated meaningful activity, with 8 calls recorded in August according to the report's latest chart.

For a law firm, these actions are particularly important because they represent movement beyond rankings and into direct opportunities for potential client engagement — the distinction between simply having search visibility and creating opportunities for potential clients to take action.

The Results

A Stronger Digital Foundation in Just Over Three Months

The campaign began with the website entering a stronger indexing phase in May 2026. By August, the site had developed a significantly larger backlink footprint, stronger local search visibility, and measurable Google Business Profile engagement.

Key Campaign Highlights

• 24.5K backlinks: The Ahrefs backlink profile increased from approximately 10.8K in the May report to 24.5K in the latest report.
• 1.4K referring domains: The number of referring domains grew from 921 to approximately 1.4K.
• ~11K backlinks reported by SE Ranking: An independent platform confirmed the overall expansion of the site's external search footprint.
• #1 branded rankings: The firm's Google Business Profile maintained #1 positions for key branded searches, including the firm's name and lead attorney.
• Strong local rankings: Multiple Los Angeles-area employment law searches ranked prominently, including #3 in Monterey Park and #5 in both Alhambra and El Monte.
• 311 Google Business Profile website clicks: Direct engagement generated through the firm's local listing.
• 32 calls generated: Direct contact actions driven through the Google Business Profile.
• 162 website clicks in July alone: The monthly activity chart showed a notable summer increase in engagement.
• Significant search visibility growth: Website search visibility showed measurable growth over the campaign period.

The Bigger Picture

The campaign's biggest achievement is the creation of a diversified search presence rather than dependence on a single keyword or a single source of traffic. The strategy established a framework capable of supporting continued growth:

• Additional lawyer directories can be developed and strengthened.
• Google review generation can further strengthen local trust signals.
• Local press releases can continue expanding the firm's digital footprint.
• Existing local rankings can continue moving upward.
• Content can continue building topical relevance around employment law.
• Backlink and referring-domain growth can continue compounding over time.
• Google Business Profile engagement can be expanded through continued optimization.

In just over three months, Spartacus Systems helped California United Law Group establish a stronger and more visible digital presence in the competitive California employment law market. With the foundation now established, the next phase of the campaign can focus on expanding local authority, increasing visibility across additional service areas, strengthening the firm's online reputation, and creating even more opportunities for prospective clients to discover and contact California United Law Group.