Justice Shield Law: Building Search Visibility Across Los Angeles

CAMPAIGN IMPACT & GROWTH PERFORMANCE

The Project

Growing an Employment Law Firm's Search Visibility Across Los Angeles

Justice Shield Law is a California employment law firm serving employees throughout Los Angeles and surrounding communities. The firm's practice focuses on helping employees address serious workplace issues, including wrongful termination, discrimination, retaliation, sexual harassment, wage and hour violations, whistleblower matters, and other employment law disputes.

The strategy focused on much more than a single broad keyword. The campaign combined ongoing content creation, backlink development, local SEO optimization, Google Business Profile work, social sharing, and emerging AI-search optimization — with individual employment law and workplace attorney search terms developed around specific Los Angeles communities and neighborhoods.

This created a scalable local SEO structure designed to allow the firm to compete for highly specific searches such as "Carthay Circle employment lawyer," "South Robertson workplace attorney," "Wilshire Vista employment lawyer," and other neighborhood-specific searches.

The campaign tracked highly specific combinations of search intent, including:

• Employment lawyer searches
• Workplace attorney searches
• Employment law searches
• Neighborhood-specific employment searches
• Localized attorney searches

Rather than relying on a small number of broad keywords, the campaign built visibility across a much larger local and practice-area search ecosystem.

Early Momentum

The May 17, 2026 report — approximately one month into the campaign — already showed encouraging early movement, including growth in backlinks, expansion of referring domains, increased keyword indexing, and the first measurable Google Business Profile activity. The report specifically noted that the backlink profile was continuing to improve and that the website was beginning to become indexed for more of the tracked keywords.

This was an important early milestone because the campaign was not simply publishing content — it was simultaneously building the authority signals necessary to support that content in competitive employment law searches, providing a strong foundation for the next phase of growth.

Building Authority Through SEO

From Early Rankings to a Much Larger Backlink Profile

One of the clearest areas of progress during the campaign was the development of the site's external authority and backlink profile.

In the May report, Ahrefs recorded approximately:

• 8,200 backlinks
• 812 referring domains

By the August report, those figures had grown substantially:

• 49,300 backlinks
• 1,400 referring domains

That represents substantial expansion of the website's overall backlink footprint during the first four months of the campaign. The increase in referring domains is particularly significant from an SEO perspective because it demonstrates that the campaign was expanding the number of external websites contributing to Justice Shield Law's overall online authority profile.

SE Ranking also showed continued growth, recording 675 total backlinks and 279 referring domains in the August report, compared with 436 backlinks and 243 referring domains in May. Different SEO platforms use different crawling databases and therefore report different totals, but both platforms showed the same overall direction: continued backlink and referring-domain growth.

A Scalable Link-Building Strategy

Link building was maintained as an active component of the campaign rather than treated as a one-time project. At the one-month point, the campaign was already using multiple active automated and manual Money Robot campaigns to support backlink development and brand mentions, and the May report recommended continuing link building and brand-mention development as part of the ongoing strategy.

Content development ran alongside this link-building work. The campaign utilized BLG for ongoing article generation, with a schedule of five blog posts per week accompanied by social sharing — consistently expanding the website's topical coverage while creating additional opportunities to rank for employment law searches.

Local SEO Results

Establishing Visibility Across Los Angeles Neighborhoods

Because employment law is highly competitive in Los Angeles, local SEO was made a central component of the campaign. Instead of targeting only broad searches such as "employment lawyer," the strategy established a network of geographically targeted pages covering individual Los Angeles neighborhoods.

The August ranking report shows numerous localized keywords already performing strongly, with several tracked searches holding positions between #1 and #3. Examples include:

Search Term	August Ranking
Carthay Circle Employment Lawyer	#1–3
South Robertson Employment Lawyer	#1–3
Wilshire Vista Employment Lawyer	#1–3
Pico-Robertson Workplace Attorney	#1–3
South Robertson Workplace Attorney	#1–3
Wilshire Vista Workplace Attorney	#1–3
Pico-Robertson Employment Lawyer	#1–3
Carthay Employment Lawyer	#1–3
Mid-Wilshire Employment Lawyer	Top 6
Beverly Grove Employment Lawyer	Top 6
Carthay Workplace Attorney	Top 6

These are not generic informational searches. They represent highly localized searches that can place Justice Shield Law directly in front of employees looking for legal assistance in specific Los Angeles communities.

18 Keywords in the Top 10

The August report recorded 18 tracked keywords in the top 10, along with 4 SERP features — a significant milestone only four months into the campaign.

The significance is not simply the number of keywords appearing on the first page. The keyword portfolio is geographically diversified, giving Justice Shield Law opportunities to appear for employment law searches across multiple Los Angeles neighborhoods rather than depending on a single office location. This creates a scalable foundation for continued local search growth as more pages gain authority and additional location-specific searches enter the first page.

Google Business Profile & AI Search

Turning Visibility Into Direct Client Opportunities

Google Business Profile performance became an important component of the campaign. The May report — approximately one month in — had already recorded 6 website visits, 1 phone call, and 1 consultation request. By the August report, that activity had grown to 36 website clicks and 12 calls, with 5 calls recorded in August alone, representing the strongest monthly call activity shown in the report.

This progression demonstrates that measurable Google Business Profile engagement was established early and continued developing as the campaign progressed — connecting prospective clients directly with the firm's website or phone number, not just improving rankings.

Expanding Into AI Search

One of the most forward-looking elements of the campaign is the addition of AI search monitoring. The August report included tracking across AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity, and recorded meaningful AI visibility metrics, including:

• 45.5% AI Overview presence
• 90.9% link presence
• 73.3% AI Overview presence in a separate tracked measurement

This demonstrates that Justice Shield Law is beginning to establish visibility in search environments beyond traditional organic results — an important development as search behavior increasingly incorporates AI-generated answers and summaries.

The Results

A Stronger Digital Foundation in Just Four Months

The first month established the foundation. The four-month report demonstrates that the campaign had developed considerably beyond that initial stage. The measurable progress includes substantial growth in the site's backlink profile, expansion of referring domains, strong localized keyword rankings, growing Google Business Profile engagement, and measurable visibility within AI search results.

Key Campaign Highlights

• 49,300 backlinks: The Ahrefs backlink profile increased from approximately 8,200 in the early report to 49,300 in the latest report.
• 1,400 referring domains: The number of referring domains grew from 812 to approximately 1,400.
• 18 tracked keywords in the top 10: Along with 4 SERP features, only four months into the campaign.
• Multiple localized keywords ranking #1–#3: Across communities including Carthay Circle, South Robertson, Wilshire Vista, Pico-Robertson, and Carthay.
• 36 Google Business Profile website clicks: Direct engagement generated through the firm's local listing.
• 12 calls generated: Including 5 calls recorded in August alone — the strongest monthly call activity in the report.
• Five blog posts per week: A consistent content engine supporting the firm's location-specific keyword strategy.
• AI-search visibility: The latest report recorded up to 90.9% link presence and 73.3% AI Overview presence across monitored AI platforms.

The Bigger Picture

The campaign's biggest achievement is the creation of a scalable hyperlocal SEO infrastructure rather than simply achieving isolated keyword rankings. The strategy established a framework capable of supporting continued growth:

• More neighborhood-specific pages can be developed and strengthened.
• Existing top-10 rankings can continue moving toward the top three.
• New employment-law topics can be targeted through ongoing content.
• Backlink and referring-domain growth can continue compounding.
• Legitimate Google review activity can strengthen local trust signals.
• Google Business Profile engagement can be expanded through continued optimization.
• AI-search optimization can be expanded as search behavior evolves.

From the first month, when the campaign was already producing measurable backlink and Google Business Profile activity, to the four-month milestone, the project has developed into a comprehensive SEO and digital marketing system for an employment law practice.