Shirazi Law Office: Building Local Search Dominance Across Los Angeles

CAMPAIGN IMPACT & GROWTH PERFORMANCE

The Project

Growing an Employment Law Firm's Search Visibility Across Los Angeles Neighborhoods

Shirazi Law Office partnered with Spartacus Systems to strengthen its online visibility and establish a stronger presence in the highly competitive Los Angeles employment law market.

The strategy focused on much more than a single broad keyword. The campaign combined local SEO, employment-law keyword targeting, content development, backlink growth, brand visibility, and social media promotion — pairing ongoing content creation with targeted city and neighborhood optimization designed to increase the firm's visibility in searches performed by potential clients throughout Los Angeles.

A major component of the strategy was developing dedicated employment-law targets for individual Los Angeles neighborhoods and communities. These included Mid-Wilshire, Beverly Grove, Fairfax District, Carthay, Pico-Robertson, Hancock Park, Larchmont Village, Hollywood, Westwood, Culver City, Downtown Los Angeles, West Hollywood, Century City, and Beverly Hills.

This created a scalable local SEO structure designed to allow the firm to compete for highly specific searches such as "Mid-Wilshire employment lawyer," "Beverly Grove employment lawyer," "Pico-Robertson employment lawyer," and other neighborhood-specific searches, rather than depending exclusively on a single broad Los Angeles keyword.

Early Momentum

The December 28, 2025 report — approximately one month into the campaign — already showed encouraging traction. The website had begun receiving rankings for several target keywords, while backlinks and referring domains were being detected very early in the campaign, with the site recording 459 backlinks from 236 referring domains at that stage.

This early performance provided an important foundation for the subsequent expansion of the campaign.

Building Authority Through SEO

From Early Rankings to a Larger Backlink Profile

One of the clearest areas of progress during the campaign was the development of the site's external authority and backlink profile.

In the December report, the site was recorded at approximately:

• 459 backlinks
• 236 referring domains

By the May report, those figures had grown substantially:

• 1,900 backlinks
• 305 referring domains

That represents an increase of approximately 1,441 backlinks and 69 referring domains during the period covered by the reports — a significant expansion of the site's external link footprint. The May report specifically described the backlink profile as steadily improving.

Automated & Manual Link-Building Campaigns

Link building was maintained as an active component of the campaign rather than treated as a one-time project. By May 2026, the campaign included 3 active AI automated campaigns and 2 active manual campaigns, providing an ongoing process for building backlinks, brand mentions, and supporting the site's broader SEO strategy.

This was supported by consistent content production. The December report documented that employment law subcategory pages had already been developed through Pregnancy Discrimination, establishing a broader topical foundation for the firm's website. By May, the content system was producing five blog posts per week, with each post also incorporating a video summary and social sharing.

Local SEO Results

Establishing Visibility Across Los Angeles Neighborhoods

Local SEO became the strongest and most defining component of the campaign. Instead of optimizing only for a single broad Los Angeles keyword, the strategy established a network of geographically targeted employment law pages covering more than a dozen distinct communities.

The May 2026 ranking report shows the website holding the top spot for six separate neighborhood searches, with additional terms ranking across the rest of the first page. Examples include:

Search Term	May Ranking
Mid-Wilshire employment lawyer	#1
Beverly Grove employment lawyer	#1
Fairfax District employment lawyer	#1
Carthay employment lawyer	#1
Pico-Robertson employment lawyer	#1
Hancock Park employment lawyer	#1
Shirazi Law Office	#2
Larchmont Village employment lawyer	#2
Shirazi Law Firm	#4
Hollywood employment lawyer	#4
Westwood employment lawyer	#7

These results put the website in the top 10 for 11 tracked keywords, including six #1 positions — demonstrating particularly strong visibility for the firm across multiple established Los Angeles neighborhoods.

Strong Brand Visibility

The campaign also produced strong visibility for searches specifically related to the firm's name, with "Shirazi Law Office" ranking #2 and "Shirazi Law Firm" ranking #4 by May 2026. Brand-related rankings are especially valuable because they help ensure that people specifically searching for the firm can find its website prominently in Google.

A Broad Local Search Footprint

The significance of this performance is that the campaign was not limited to one small geographic pocket. The site was also ranking for additional competitive searches including Culver City, Downtown Los Angeles, West Hollywood, Century City, and Beverly Hills — giving the website the opportunity to appear when potential clients search for legal assistance based on both Location + Service, including:

• Mid-Wilshire + Employment Lawyer
• Beverly Grove + Employment Lawyer
• Fairfax District + Employment Lawyer
• Pico-Robertson + Employment Lawyer
• Hancock Park + Employment Lawyer
• Larchmont Village + Employment Lawyer
• Hollywood + Employment Lawyer
• Westwood + Employment Lawyer

This approach gives the website a much broader opportunity to capture geographically relevant searches across a wide selection of Los Angeles communities rather than relying on a single broad keyword.

Content, Social Media & Distribution

Creating a Multi-Channel Content Engine

The campaign was structured around consistent content production. The strategy evolved from daily content publishing during the early stage into a structured system producing five blog posts per week, with each post supported by a video summary and social sharing.

This created a continuous stream of employment law content, alongside continued expansion of employment law subcategory pages and location-focused pages — building a broader topical and geographic footprint for the firm.

Facebook Advertising & Social Growth

The campaign also included a Facebook advertising component alongside the organic SEO work. By May 2026, Facebook advertising had generated 49 followers from ads, bringing the reported total to 57 Facebook followers, from approximately $48.50 in ad spend — an efficient, low-cost audience-building layer running alongside the search campaign.

The campaign's use of video summaries and social sharing also provided an additional distribution channel for the firm's growing library of employment law content, helping extend its reach beyond organic search.

The Results

A Stronger Digital Foundation After Six Months

The first month established the foundation. The six-month report demonstrates that the campaign had developed considerably beyond that initial stage. The measurable progress includes substantial growth in the site's backlink profile, expansion of referring domains, dominant local keyword rankings, strong branded search visibility, ongoing content production, and a growing social footprint.

Key Campaign Highlights

• Six #1 local rankings: The firm reached the top position on Google for six targeted Los Angeles neighborhood employment lawyer searches.
• 11 top-10 tracked keywords: The website ranked on Google's first page for 11 tracked employment lawyer keywords.
• 1,900 backlinks: The backlink profile increased from approximately 459 in the early report to 1,900 in the latest report.
• 305 referring domains: The number of referring domains grew from 236 to approximately 305.
• Strong branded rankings: "Shirazi Law Office" ranked #2 and "Shirazi Law Firm" ranked #4 for direct brand searches.
• Five blog posts per week: The content engine was maintained at a consistent publishing frequency, with every post supported by a video summary.
• Active automated and manual link building: 3 AI automated campaigns and 2 manual campaigns actively supported backlink and brand-mention growth.
• 57 total Facebook followers: Generated in part through a targeted $48.50 ad spend, adding a social layer to the campaign.

The Bigger Picture

The campaign's biggest achievement is the creation of a scalable, neighborhood-level local SEO infrastructure rather than simply achieving isolated keyword rankings. The strategy established a framework capable of supporting continued growth:

• More neighborhood-specific pages can be developed and strengthened.
• Existing top-10 rankings can continue moving toward #1.
• New employment-law topics can be targeted through ongoing content.
• Blog content can continue generating supporting internal links.
• Backlink and referring-domain growth can continue compounding.
• Facebook and social distribution can continue building brand audience.
• Video summaries can expand the firm's reach across additional search environments.

From the first month, when the campaign was already producing early keyword movement and backlink activity, to the six-month milestone, the project has developed into a comprehensive local SEO and digital marketing system for an employment law practice — one designed around the way potential clients actually search: by service, location, neighborhood, and firm name.